Consulting


BIOGRAPHY - GEORGE B

Much like every success story, I started my career from the generically named “bottom” – as a dishwasher in a restaurant in Vancouver at the age of 15. I worked my way from the kitchen to the front end and after 5 years I was fortunate to have the opportunity of becoming the owner. Following a process of rebranding, I’ve operated it for 6 more years with great success, until selling to pursue other adventures.


This was going to become my MO for the following years. I realized that what I do best is help businesses reach their true potential. What followed has been a rollercoaster, globetrotting journey from Canada to Greece and eventually on to Romania. I should add including a short stay in the mountains of Indonesia, spanning a total of 3 continents in more than 4 decades.

The first 20 years of my career were centered on the hospitality industry, however since moving to Romania 10 years ago my focus has shifted mainly to the wellness and fitness domains. Management, hiring personnel, overseeing day to day operations, managing budgets in excess of 3 million euro in several well known organizations on the Romania territory and the list goes on. The results never failed to show: overall improved degree of customer satisfaction, increased sales and brand awareness – just to name a few.

Since January 2015 I have been working mainly as a freelance fitness and wellness consultant, after 1 year working as the ‘Consultant /Acting General Manager’’ of Stejarii Country Club and a 5 year stint as the General Manger of Livingwell (the market leader in Romania, which I helped build from scratch in 2009).
At Livingwell I was involved in a series of projects that took me all over Romania: commercial fitness clubs, hotels, pensions, spas, wellness centers and personal home gyms – over 500 contracts were signed and overseen throughout my time with Livingwell (official distributors of the top names in Fitness/Wellness related equipment such as: Technogym, Powerbar, Polar, Escape Fitness & Reebok )
As a freelance consultant my focus is on offering premium consulting services regarding day to day operations, as well as construction and endowment of private and commercial fitness and wellness centers.
In the end, it’s difficult to sum up one’s entire life in a couple of paragraphs, but I think what best defines my outlook on life is the idea that ‘’intelligence is experience and there is no substitute’’. After over 30 years working in hospitality, fitness/wellness and general management, I have come to truly believe that my experience speaks for itself.
I am 110% customer service oriented, a great, open communicator, hands-on and a true believer in transparent leadership and management.
If you’re looking for someone who is passionate about every aspect of their career and someone who functions well in extremely complex environments, then feel free to get in touch and discover what amazing things we can do together.